Nicola Cairncross
A Better Entrepreneur Playbooks
Practical, interactive tools to help you think through real business problems, make better decisions and take useful action.
These aren't PDFs. Each Playbook works through the problem with you, asking questions, responding to your answers and helping you reach a useful outcome.
1. Direction
Are you building the right business, for the right reasons?
Make Great Decisions
Bring a difficult business decision and work through it logically until the next move becomes clearer.
ACCESS PLAYBOOK →Going Deep
Slow the thinking down and examine a difficult problem from angles you may not have considered.
ACCESS PLAYBOOK →Business Transitions
Think through the next stage of your business and what needs to change to get you there.
ACCESS PLAYBOOK →2. Market
Know who you want to serve and why they should choose you.
Ideal Client Profiling
Get much clearer about exactly who you want to attract, what matters to them and how to reach them.
ACCESS PLAYBOOK →Business Branding
Clarify your positioning, assess your competitors and strengthen the way your business presents itself.
ACCESS PLAYBOOK →Great Testimonials
Turn happy customers into useful, credible testimonials that help future customers decide.
ACCESS PLAYBOOK →Show Don't Tell
Find compelling ways to demonstrate what your product or service does instead of simply making claims about it.
ACCESS PLAYBOOK →3. Message
Turn what you know into marketing and sales that people actually notice.
Your Brand Voice
Create content and sales copy that sounds recognisably like you rather than generic marketing.
ACCESS PLAYBOOK →Hero's Journey Content
Use storytelling structure to make your content more engaging and emotionally compelling.
ACCESS PLAYBOOK →Big Idea Articles
Take one strong idea and develop it into a useful, distinctive article worth reading.
ACCESS PLAYBOOK →Great Idea To Great Content
Turn the beginnings of an idea into something coherent, useful and worth publishing.
ACCESS PLAYBOOK →Gamify My Marketing
Find ways to make your marketing more interesting, interactive and enjoyable for your audience.
ACCESS PLAYBOOK →The No-Sell Sales Letter
Build a sales page that gives people what they need to make a buying decision without relying on hard-sell tactics.
ACCESS PLAYBOOK →4. Money
Build a business that makes money - and lets you keep more of it.
Manage Your Money Honey
Work through the financial side of your business step by step so you understand your money and keep more profit.
ACCESS PLAYBOOK →5. Systems
Use systems, automation and AI to make the business easier to run.
Workflow Guide
Design a simple workflow using software and AI, one practical step and tool at a time.
ACCESS PLAYBOOK →Get Access To The Playbooks
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